This year, I made a MASSIVE change to my life – I left a city with a population of 6 million people in favor of a town of 22K.
Yes, there most certainly has been some adjustments to be made.
In Toronto, people drive too aggressively fast.
Here, they drive like they have all the time in the world – the Sunday driver is an every day driver in this burg.
On the business side of things, I’ve had to adapt to operations that would die a very swift and brutal death in the city.
But in this small town, you can coast on inheritance/legacy, sh*tty radio ads and generally being the only game in town.
To put it to you straight – it drives me crazy.
But I’m not one to stew over these matters. Instead I see it for what it is > a blue ocean.
Hundreds of moat-less businesses sitting idle with no fortifications whatsoever.
Which brings me to the point of today’s email…
…part of the promise I made to myself when preparing to transition to such a different living environment was that I would take full advantage of this blue ocean and take what I want.
While this will be considerably easier to pull off here than in a megapolis like Toronto, it still requires planning.
Planning requires projecting yourself into the future.
Where will you be five years from now?
What will be different and how will you have achieved those changes?
We’re almost at the two-months-until-2020 mark and the time to plan before the bell rings is rapidly approaching.
If you’re willing to share what you plan on having accomplished by the end of 2020 as well as 2024, I’d be more than happy to hear. Just reply to this email.
Most of the future Dopamine Triggers emails will be focused around various topics going forward:
– The usual pieces on email marketing smarts
– Observations on small town business and how you can dominate small (unsuspecting) markets
– Dissections of bad marketing in this neck of the woods and how it can be corrected
You can also follow me along as I launch / acquire businesses in the area and build them up.
Already started a fresh new business up and can’t believe how quickly it’s coming along – you can read more about how it’s coming along here.
PS – I have no kids of my own, so here’s a question for you… would you, as a parent, be interested in having your kids learn the art of copywriting and email marketing? I’d love your insights. Simply hit reply to this email with your answer.