A couple of months ago, I was watching an old Jay Abraham video in which he brought up one of his top strategies for creating valuable bonuses very quickly.
It actually had nothing to do with creation (read: being original).
If you’ve tried starting an online business, you’ve likely noticed that creating content that’s worth reading is the toughest part.
It’s time-consuming and I have yet to meet anyone who enjoys editing their own work.
Should you choose to hire someone to take care of this work for you, there’s an entirely different set of headaches to contend with;
Can they understand the topic properly to write it up convincingly?
Will they deliver on time and how much will it all cost?
In my experience, writers I’ve hired have never quite hit the mark adequately.
Enter Abraham’s method.
After he got his start in information marketing, it didn’t take long for Jay to realize that one of the keys to succeeding in selling information is to produce an abundance of it quickly.
Easier said than done, of course.
So he took to seeking out highly-intelligent men and women who’d gone to the trouble of writing content-rich books.
The problem these writers faced was that, if intellect were measured by marketing ability they’d register as primitive, which resulted in their work gathering dust on a pallets in a warehouse.
Jay would either offer to buy the pallet of books at a bargain-basement price that would allow the writer to at least re-coup their losses.
Looking back on Jay’s body of work in the newsletter industry, you’ll find that most of the complimentary books that were sent as thanks for becoming a subscriber were works by obscure authors that weren’t heard from again.
—– Applying That Strategy in the Digital Age —–
Here are three ways to get some content you can bundle quickly at a very affordable price:
A) Scope out the results for a topic on pages 8 and up of Google. Any content producers there are likely not moving the amounts of units they’d hope to be.
B) Clickbank – When you head to the site’s main page, click on the “marketplace” tab. Once there, pick your keyword (let’s say pregnancy), Click on the “Gravity” box and set it to “Lower Than” and enter “0”.
The results you’ll get from this are the products on the topic of pregnancy that are not selling at all.
Don’t be fooled by the sales pages for these products – while they might in fact be the direct reason for the lack of sales, doesn’t mean that the product itself is bad.
3) Go hunting (very carefully) on Flippa – this is the land that failed blogs go with the hopes of dying with a glint of dignity.
Don’t get distracted by the litany of sites that offer the opportunity to make easy money fast.
What you’re coming here for are blogs that have been running for a while and the owner has either lost interest or hope (whichever one came first).
Buy their blog and you thereby lock up the rights to the content, which you can re-package into anything from books to video seminars, podcasts/audio tracks – it’s up to you. Make sure to run their work through Copyscape before hitting the buy button.
What’s exciting is that you can bag a blog with an entire book’s worth of content for as little as $100.
4) Solution #4 – Invest in the Dopamine Triggers Letter and get 7 fresh slices of copyright-free marketing goodness to offer your readers. 10 days to go until the next issue gets fired out the tube.