It was Sunday morning and I was up at 5:00 am.
The plan to take over & dominate the small town I recently moved to aren’t possible with the hit of the snooze button.
Lots on my plate (as explained in my last post) and I’m anxious to get the show on the road.
With the nectar of the Gods by my side (coffee with almond milk in it), I’m looking forward to launching my newest ad campaign on Facebook.
Sales page is ready.
Video’s ready (swiped it directly from a brilliant ad that I guarantee you will be the next big ad format over the next year or so – more on that later).
Since I’ve long had a strong preference for Google Ads, I pre-launched the initial campaign there and results indicate it’s time for expansion into Facebook territory.
When it comes to video marketing, getting as many eyes on pre-play roll-outs is paramount…and FB being the visual platform it happens to be is the key to making that happen.
I even used the following FB Ads refresher course to wise me up to all changes to FB’s system and get me up to speed on any new strategies I should know about before jumping in.
Feeling everything was in place, I was reminded of why Google Ads has always been my main squeeze.
While in the early days, Google ignored their customers, they’ve upped their game and offer pretty good support.
Got a glitch? The big G now understands who butters their bread and they’ll help you iron out the kinks.
Not so with the Facebook, which was designed by a mechanized being known as Mark “T-1000” Zuckerberg.
I hit two hard glitches that completely halted my campaign launch.
The flaws in FB’s design are many and the customer support appears to have been sadistically designed to loop you back to the starting point.
Now before I launch into a tirade on how reprehensible FB’s support is, I’ll save us both the time and say that a work-around was used and the ad is already being tested.
Why should you follow along?
- I’ll be keeping you up to date on how it goes as Dopamine Triggers will see a HARD shift towards video marketing in 2020.
- I’ll be showing you the various ad tweaks outlined in the refresher the campaign evolves and report the results.
If you’re curious about the video concept that was swiped, contact me here with your request and I’ll be happy to send you a link.
PS – Need a video sales letter written? Three slots will be open for December (2019). Contact me here to set up a time for us to discuss your project.